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Marketing

Name: Marketing
Brand: Oxford University Press Australia
SKU: 18096851
Price: 114.44 EUR
Availability: InStock
Author: Sharp
ISBN: 9780195590296

Sharp

Byron (Professor of Marketing Science

University of South Australia)

Língua

Inglês

Livro Capa mole

Código Libristo: 18096851

Editoras Oxford University Press Australia, novembro 2017

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real... Descrição completa

Código Libristo: 18096851

277 b

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114.44 €

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Até 30 dias para devoluções

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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.