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Marketing Management

Name: Marketing Management
Brand: PEARSON Education Limited
SKU: 44349885
Price: 93.98 EUR
Availability: InStock
Author: Philip Kotler
ISBN: 9781292727035

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Código Libristo: 44349885

Editoras PEARSON Education Limited, março 2024

The global bestseller Marketing Management is considered as the authoritative text on the subject. T... Descrição completa

Código Libristo: 44349885

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93.98 €

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The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.