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Winners Take All - The 9 Fundamental Rules of High Tech Strategy
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43 b
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High Tech-based markets move so fast that getting things right becomes infinitely more important than it used to be. Category winners increasingly take it all (market share, revenues, profits, growth, market valuation) while others fight for whatever is left. The good news is that there are 9 really simple rules that companies can follow to help them be successful in tough times. These rules have been used by companies such as Google, Apple, Symantec, Salesforce.com, Netflix, Intel, Dell, Texas Instruments, and Microsoft. This book shows how these winners have applied these rules strategically to gain competitive advantage. It also shows practical tools that the entrepreneur and the product and corporate managers can use to implement the rules. These 9 Rules apply to small and large companies; product, service, web, and innovation-based companies; consumer and enterprise-oriented companies. They apply at the beginning, middle, and end of the product lifecycle
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