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Value Proposition Design

Name: Value Proposition Design
Brand: Campus Verlag
SKU: 09105703
Price: 37.67 EUR
Availability: InStock
Author: Alexander Osterwalder
ISBN: 9783593503318

Entwickeln Sie Produkte und Services, die Ihre Kunden wirklich wollen Die Fortsetzung des Bestsellers Business Model Generation!

Alexander Osterwalder

Língua

Alemão

Livro Capa mole

Código Libristo: 09105703

Editoras Campus Verlag, fevereiro 2015

Die Entdeckung der Must-have-Formel§§Bücher zur Produktentwicklung gibt es viele. Dennoch ist die Qu... Descrição completa

Código Libristo: 09105703

92 b

37.67 €

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Die Entdeckung der Must-have-Formel§§Bücher zur Produktentwicklung gibt es viele. Dennoch ist die Quote an Flops immens. Mit Alexander Osterwalders "Value Proposition Design" wäre das nicht passiert! Der Erfinder von "Business Model Generation" liefert die kreative Bauanleitung für innovative Produkte. Sein Ziel: Schluss mit sinnlosen Dingen, die keiner will. Mit Osterwalders bewährtem Canvas-Konzept entsteht spielerisch die perfekte Passform zwischen Produkt und Kunde. Praxisorientiert zeigt das Buch, wie aus der Idee ein Must-have wird. Ein Onlineservice mit Tools, Tests und Fallstudien sowie die Schnittstelle zur Business-Model-Generation-Community ergänzen das Powerpaket. Der neue Osterwalder mit Haben-wollen-Effekt!