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Understanding Service Consumers

Name: Understanding Service Consumers
Brand: World Scientific Publishing Co Inc (USA)
SKU: 19118730
Price: 11.84 EUR
Availability: InStock
Author: Jochen Wirtz
ISBN: 9781944659097

Jochen Wirtz

Língua

Inglês

Livro Capa mole

Código Libristo: 19118730

Editoras World Scientific Publishing Co Inc (USA), setembro 2017

In services marketing, it is important to understand why customers behave the way they do. How do t... Descrição completa

Código Libristo: 19118730

29 b

11.84 €

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In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.