Contacto
Como comprar
Entrega
Guia de compras
Understanding Consumer Financial Behavior
Money Management in an Age of Financial Illiteracy
Inglês
292 b
Até 30 dias para devoluções
Os clientes também compraram
/
Capa mole
21.08
€
/
Livro de capa dura
33.38
€
Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.
Sobre o livro
Inglês
Ofereça este livro hoje
É fácil
1 Adicione ao carrinho e escolha Entregar como presente ao finalizar a compra 2 Receberá um vale 3 O livro chegará ao endereço do destinatárioTambém pode estar interessado em
/
Livro de capa dura
85.44
€
/
Capa mole
95.83
€
/
Capa mole
14.42
€
/
Capa mole
33.58
€
Olá! Sou o Libroamiko, o seu conselheiro de livros.
Como posso ajudar?