Contacto
Como comprar
Entrega
Guia de compras
Understanding Beliefs, Attitude, and Behavior
How to Use Fishbein and Ajzen's Theories in Evaluation and Educational Research
Inglês
273 b
Até 30 dias para devoluções
Os clientes também compraram
/
Capa mole
28.81
€
This book is a step-by-step guide for correctly applying Fishbein and Ajzen's theories which together form " . . the dominant conceptual framework for predicting, explaining, and changing human social behavior" (Ajzen, 2012). Evaluators and educational researchers, however, have often made less than optimal use of the theory of reasoned action, and the later theory of planned behavior, to understand, measure, and influence beliefs, attitudes, and behavior.
This book is written expressly for investigators who are not trained in attitude theory and measurement. It provides examples from the fields of evaluation and educational research at each step, including many from the author's applications. This book offers clear conceptual and operational definitions of belief, attitude, behavior, and other variables that are components of the theories. Figures illustrate relations among the variables. One chapter critically reviews efforts to apply the theories in evaluation and educational research, using positive and negative examples.
The author has 30 years' experience in evaluation and research, a doctorate in education, and training in attitude theory and measurement with Martin Fishbein. The author's dissertation study was the first successful application of the theory of reasoned action to the issue of participation in adult education, and prompted others in that field to apply the theory.
Sobre o livro
Inglês
Ofereça este livro hoje
É fácil
1 Adicione ao carrinho e escolha Entregar como presente ao finalizar a compra 2 Receberá um vale 3 O livro chegará ao endereço do destinatárioTambém pode estar interessado em
/
Livro de capa dura
46.81
€
/
Capa mole
13.75
€
/
Capa mole
16.36
€
/
Capa mole
30.32
€
/
Capa mole
215.21
€
/
Capa mole
51.81
€
/
Livro de capa dura
61.15
€
/
Capa mole
24.39
€
/
Livro de capa dura
161.48
€
/
Capa mole
74.24
€
/
Capa mole
107.75
€
Olá! Sou o Libroamiko, o seu conselheiro de livros.
Como posso ajudar?