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Understanding Audiences, Customers, and Users via Analytics

Name: Understanding Audiences, Customers, and Users via Analytics
Brand: Springer, Berlin
SKU: 43830928
Price: 40.43 EUR
Availability: InStock
Author: Bernard J. Jansen
ISBN: 9783031419324

An Introduction to the Employment of Web, Social, and Other Types of Digital People Data

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Inglês

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Código Libristo: 43830928

Editoras Springer, Berlin, janeiro 2024

This book presents the foundations of using analytics from the laboratory, social media platforms, a... Descrição completa

Código Libristo: 43830928

98 b

40.43 €

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This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.