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What is it to say that we think the commodity §through the moving image? This book tries to answer §this central question by investigating the notion §that cinema is a form of consciousness, and that §cinema s machine intelligence develops an entirely §fresh ontological terrain for the parthenogenesis of §the commodity. Arguing that the commodity is the §abstract heart of film s form, the author examines §how cinema gives rise to a modern cinematic §consciousness that automates perception and §manufactures affects. Through an exploration of §twentieth century cinema the author traces the way §cinema informs our concept and experience of time §and enables the assimilation and internalisation of §capital s timescales from the industrial to the §digital era. Drawing on key cultural thinkers and §philosophers, including Walter Benjamin and Gilles §Deleuze, as well as contemporary media theorists §such as Jonathan Beller, Sean Cubitt, D.N. Rodowick §and Mark B. Hansen, this book articulates a branch §of media philosophy that reads the political economy §of the moving image through an amalgam of §continental philosophy, Marxist theory and film §studies.
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