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Your next customer might not be a person.
Shoppers are beginning to hand the work of buying to AI agents: software that searches, compares, decides and pays on their behalf. These agents never see your homepage, your banners or your brand campaign. They read your data, check your promises and choose the merchant they can trust. The merchants they pass over never find out they were in the running.
Every business now has two customers: the person whose needs you serve, and the software that increasingly decides where they buy. The Second Customer is the practical guide to winning both.
It explains how AI agents choose and buy, how far to trust them, what the rules already require, what agents do to your margins, and how to get ready without betting the business on hype.
Why would an AI agent choose you rather than your competitor? This book helps you answer that.
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