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The Pink Elephant of Chroma
The Pressure between Layers - How Screen Printing reveals what the Textile Industry forgot
Inglês
84 b
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What if the future of textile printing is not about speed-but about understanding?
In a world driven by automation, scalability, and efficiency, one question has been overlooked:
How does it feel?
In The Pink Elephant of Chroma, Eva-Maria Zettl tells the story of a system built for performance-and the moment it begins to question itself.
Through the eyes of Lumo, a quiet but impossible-to-ignore presence, we explore the tension between:
- Speed and experience
- Scale and quality
- Technology and human perception
As DTF dominates production and DTG redefines softness, and as screen printing remains the silent foundation of craftsmanship, a new realization emerges:
The future does not belong to one method.
It belongs to those who understand when each one matters.
This book is for:
- Print shop owners
- Textile professionals
- Brand builders
- Decision-makers in production
And for anyone who has ever felt that something is missing-even when everything works.
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