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The Pet Rock Effect

Name: The Pet Rock Effect
Brand: Independently published
SKU: 52762038
Price: 16.64 EUR
Availability: InStock
Author: Steven Doornbos
ISBN: 9798199609005

People don't buy "things:, they buy meaning: Why stories sell what products alone never can

Steven Doornbos

Língua

Inglês

Livro Capa mole

Código Libristo: 52762038

Editoras Independently published, junho 2026

Ever wonder why a pet rock became a sensation? It wasn't the rock itself, but the hilarious story, t... Descrição completa

Código Libristo: 52762038

40 b

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16.64 €

Armazenamento externo Envio em 14-21 dias

Até 30 dias para devoluções

Ever wonder why a pet rock became a sensation? It wasn't the rock itself, but the hilarious story, the personality, and the shared joke that made millions fall in love. We dive into the wonderfully irrational human tendency to buy meaning, not just products, exploring how stories transform the mundane into the magical. From sourdough starters to antique finds, discover why we crave connection and identity in everything we purchase. What truly makes a product unforgettable?