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Livro The Business Models Handbook: The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed Paul Hague

The Business Models Handbook: The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed

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Livro The Business Models Handbook: The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed Paul Hague

Código Libristo: 42314029

Editoras KOGAN PAGE, agosto 2023

Business frameworks sit at the heart of successful businesses. The second edition of The Business Mo... Descrição completa

Código Libristo: 42314029

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Business frameworks sit at the heart of successful businesses. The second edition of The Business Models Handbook brings together the most helpful and widely used models into one invaluable resource.

Business models add structure and clarity to business problems, help practitioners overcome the everyday challenges they face and enable the organization to grow and be profitable. Each chapter of this book focuses on an individual business framework, giving an overview of 50 of the best-known frameworks. These cover essential business topics such as benchmarking, competitive intelligence, gap analysis and value chains.

In this second edition, these include Kay's distinctive capabilities, Customer Activity Cycle and the 3C framework. It also covers the most recent developments in applying these models, including how to embed them remotely. Authored by a leading global market researcher with a background working on over 3,000 different research projects and supported by real-world case studies for each model, The Business Models Handbook is an invaluable resource for any professional or student. Online resources include lecture slides that align with each chapter.

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Nome completo The Business Models Handbook: The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed

Autor Paul Hague

Língua

Inglês

Encadernação Livro - Livro de capa dura

Data de emissão 2023

Número de páginas 336

EAN 9781398611771

ISBN 1398611778

Código Libristo 42314029

Editoras KOGAN PAGE

Peso 725

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