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40 b
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This is a book about a ubiquitous company that everyone on this planet has brought something from them, not just once, but on average 25 times a year. From a humble beginning in southern Sweden, the Rusing family conquered the world, in food packaging. This is the story of the humble milk carton and how it changed the world.
Tetra Pak managed to turn rice eaters into milk drinkers, in many countries she owned the market by claiming a 90% plus market share. Tetra Pak redefined how we all lived by changing how we eat. So powerful that ministers are often at the company's beck and call. This is the story of how Tetra rose to the top. However, in the first decade of the 21st Century, Tetra Pak faced competition that was unliked anything previously. These are clone packaging, started by ex-employees who knew all the secrets. Tetra has fallen, but she is not out. This book also tells of how and why Tetra Pak fell. May this be a lesson to businessmen and MBA students everywhere.
The rise and fall of Tetra Pak are told by ex-Tetra Pak executives. The author was once a Tetra Paker and from interviews of some forty ex-Tetra Pakers, this book spills the beans of what goes on in this incredible company.
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