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Systematic Chasing for Economic Success
An Innovation Management Approach for German SME's in Drive Technology Business
Inglês
126 b
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Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences Dortmund, language: English, abstract: The German drive technology industry is dominated from SME's and must supply itsproducts to customers around the world. In addition this industrial segment is challengedby competitors from many other countries as well as from customers with verydifferent needs. Therefore SME's are faced to two main questions. First challengingquestion "what will be the best strategy to create competitive advantage?", second:"what are the necessities to carry out this strategy effectively and efficiently?".1.2 Aim of this workBased on an analysis of the industrial segment the structure and essential needs andboundary conditions will be derived. In addition a suitable strategy to reach a competitiveadvantage will be analyzed and assessed. For this strategy a suitable innovationmanagement process as well as a toolbox for SME's to implement this process into thecompany will be developed.[...]
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