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STRUCTURED SELLING
Sales Strategy and Tactics with a Target Marketing Purpose: Second Edition
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45 b
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Being a successful sales professional takes a plan-a winning plan!
Whether you are learning the career of sales, a new representative, launching a new product, or starting a new year of sales quotas, you need an approach to selling that puts your thoughts into action.
In Structured Selling, author Lee Roberts has identified a series of proven strategies and tactics intended to form a strong foundation for maximizing individual performance and success. By implementing structure to the sales process while building relationships, every representative can formulate an individual marketing plan that will create a winning situation. Mr. Roberts provides a framework of methods for all sales professionals to apply to their own careers while supporting their Sales and Marketing Department's product strategies.
Structured Selling is the ideal handbook as a learning tool for all professionals to build their own sales plan-a winning plan!
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