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Strategy Safari

Name: Strategy Safari
Brand: PEARSON Education Limited
SKU: 04048394
Price: 30.37 EUR
Availability: InStock
Author: Henry Mintzberg
ISBN: 9780273719588

Henry Mintzberg

Língua

Inglês

Livro Capa mole

Código Libristo: 04048394

Editoras PEARSON Education Limited, novembro 2008

"Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys." The Obse... Descrição completa

Código Libristo: 04048394

74 b

30.37 €

Armazenamento externo Envio em 5-8 dias

Até 30 dias para devoluções

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"Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys." The Observer "My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning." Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem. The world of strategy can seem to be an impenetrable jungle. Strategy Safari presents a powerful antidote to the dilemma of needing to know about strategy and yet not being able to find any comprehensible guidelines. This revised edition is a comprehensive, colourful and illuminating tour through the wilds of strategic management. In this provocative, jargon-free and extremely readable guide, top strategy authors Mintzberg, Ahlstrand & Lampel clearly set out and critique each of the ten major schools of strategic management thinking to help you grasp what you really need to know. Take the strategy safari -- your business will thank you for it.