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Strategy in Practice - A Practitioner's Guide to Strategic Thinking 3e
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A practitioner-focused approach to strategy and real-world strategic thinking§§This 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we are thinking differently about strategy now, in light of emerging from the global economic crisis. It includes new and updated case illustrations throughout, plus two new chapters on Strategy Execution and Strategy Performance Management. Rigorously founded on current thinking and theoretical concepts in the field of strategic management it aims to:§Provide the strategy practitioner with a systematic and insight-driven approach to strategic thinking§Establish and translate the relevance of strategy theory to its application in the practice field§Lead the reader through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the scene for practical issues§Provide tools of strategic analysis in combination with informed intuition to understand the strategic landscape
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