Contacto
Como comprar
Entrega
Guia de compras
Strategic Public Relations
Inglês
265 b
Até 30 dias para devoluções
Os clientes também compraram
/
Capa mole
14.73
€
/
Capa mole
29.66
€
/
Capa mole
13.01
€
/
Capa mole
48.84
€
/
Capa mole
19.27
€
/
Livro de capa dura
24.72
€
Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations will also serve students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; parliamentary and EU relations; building an international reputation; corporate advertising; sponsorship and media relations; communications research and corporate responsibility. All of the 16 contributors to this book, in addition to being recognised authorities in their fields, are senior practitioners. They will broaden your business horizons by showing you that corporate relations, if done properly, will lead to improved efficiency, improved competitive performance and, ultimately, to greater profit.
Sobre o livro
Inglês
Ofereça este livro hoje
É fácil
1 Adicione ao carrinho e escolha Entregar como presente ao finalizar a compra 2 Receberá um vale 3 O livro chegará ao endereço do destinatárioTambém pode estar interessado em
/
Capa mole
31.78
€
/
Livro de capa dura
265.33
€
/
Capa mole
42.68
€
Olá! Sou o Libroamiko, o seu conselheiro de livros.
Como posso ajudar?