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Strategic Marketing

Torsten Tomczak

Sven Reinecke

Alfred Kuss

Língua

Inglês

Livro Capa mole

Código Libristo: 16308166

Editoras Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, agosto 2017

Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Ma... Descrição completa

Código Libristo: 16308166

128 b

52.96 €

Armazenamento externo Envio em 10-18 dias

Até 30 dias para devoluções

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Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.