Contacto
Como comprar
Entrega
Guia de compras
Staying the Consumption Course
Exploring the Individual Lock-in Process in Service Relationships
Inglês
132 b
Até 30 dias para devoluções
Os clientes também compraram
/
Capa mole
41.30
€
/
Capa mole
24.16
€
/
Capa mole
36.35
€
/
Capa mole
19.73
€
Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp.
Sobre o livro
Inglês
Categorias
Ofereça este livro hoje
É fácil
1 Adicione ao carrinho e escolha Entregar como presente ao finalizar a compra 2 Receberá um vale 3 O livro chegará ao endereço do destinatárioTambém pode estar interessado em
/
Capa mole
7.24
€
/
Capa mole
37.16
€
/
Capa mole
29.20
€
/
Capa mole
39.17
€
/
Livro de capa dura
455.45
€
/
Livro de capa dura
46.83
€
/
Livro de capa dura
44.00
€
Olá! Sou o Libroamiko, o seu conselheiro de livros.
Como posso ajudar?