Starting and Financing Your Small Business

Starting and Financing Your Small Business is the second book in your Founder's Library series -

Most business books fall into one of two traps: all inspiration and no mechanics, or dense technical manuals written for accountants. This one splits the difference.

Across 22 chapters, this guide walks you through the decisions you'll actually face, in the order you'll face them - validating your idea, choosing a legal structure, calculating startup costs, and funding your launch - before spending its largest section on the part most founders neglect: pricing for profit, mastering cash flow, understanding your financial statements, managing debt, and building the financial habits that keep a business alive long after the excitement of launch day fades.

It's not financial or legal advice - it's the vocabulary, frameworks, and habits to have that conversation as an informed owner rather than a passenger. Packed with worksheets (startup cost calculator, budget template, break-even calculator, cash flow forecast) and a 90-day action plan, it's built to be read once cover to cover, then kept on the desk as a reference.