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spam://e-mail-werbung

Name: spam://e-mail-werbung
Brand: Verlag Österreich
SKU: 01702689
Price: 16.63 EUR
Availability: InStock
Author: Gerhard Laga
ISBN: 9783704643308

Der schmale Grat zwischen sinnvoller Werbung und verbotenem Spamming

Gerhard Laga

Jürgen H Gangoly

Michael Eisenriegler

Língua

Alemão

Livro Capa mole

Código Libristo: 01702689

Editoras Verlag Österreich, novembro 2003

Der Jurist Dr. Gerhard Laga, der PR-Berater Jürgen H. Gangoly und der Internet- und Online-Community... Descrição completa

Código Libristo: 01702689

40 b

16.63 €

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Der Jurist Dr. Gerhard Laga, der PR-Berater Jürgen H. Gangoly und der Internet- und Online-Community-§Experte Michael Eisenriegler betrachten in diesem Handbuch den Einsatz von E-Mail-Werbung und das§immer größer werdende Problem Spam aus ihren eigenen, ganz unterschiedlichen Blickwinkeln.§Gemeinsam schaffen sie es, die österreichischen, EU-weiten und wichtigsten internationalen rechtlichen§Rahmenbedingungen für den legalen Einsatz von E-Mail-Werbung auch für juristische Laien verständlich§aufzubereiten; ebenso beschreiben sie kommunikative Handlungsspielräume und weisen Unternehmen §abseits der juristischen Fachdiskussion ausführlich auf negative Image-Faktoren und Gefahren des allzu§unbedachten Einsatzes von E-Mails zu Werbe- und Marketingzwecken hin.