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Selling The Five Rings

Name: Selling The Five Rings
Brand: University of Utah Press,U.S.
SKU: 06375482
Price: 17.02 EUR
Availability: InStock
Author: Scott G Martyn
ISBN: 9780874808094

The IOC and the Rise of the Olympic Commercialism

Scott G Martyn

Língua

Inglês

Livro Capa mole

Código Libristo: 06375482

Editoras University of Utah Press,U.S., agosto 2004

Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of pe... Descrição completa

Código Libristo: 06375482

41 b

17.02 €

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Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC subcommittees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution. Recognized by Choice as an Outstanding Academic Title in 2002, this newly revised paperback edition includes in-depth coverage of the 2002 Salt Lake City winter games, as well as analysis of the Salt Lake City bribery scandal and the pairs figure skating scandal.