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Rethinking Place Branding

Name: Rethinking Place Branding
Brand: Springer International Publishing AG
SKU: 07177344
Price: 164.78 EUR
Availability: InStock
Author: Mihalis Kavaratzis
ISBN: 9783319124230

Comprehensive Brand Development for Cities and Regions

Mihalis Kavaratzis

Gary Warnaby

Gregory J. Ashworth

Língua

Inglês

Livro Livro de capa dura

Código Libristo: 07177344

Editoras Springer International Publishing AG, novembro 2014

As Place Branding has become a widely established but contested practice, there is a dire need to re... Descrição completa

Código Libristo: 07177344

398 b

164.78 €

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As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.