Contacto
Como comprar
Entrega
Guia de compras
Retail Marketing and Sales Performance
A Definitive Guide to Optimizing Service Quality and Sales Effectiveness
Inglês
132 b
Até 30 dias para devoluções
Os clientes também compraram
/
Capa mole
23.92
€
/
Capa mole
27.26
€
/
Capa mole
92.46
€
/
Capa mole
12.46
€
The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visitors and customers. This is enriched with secondary data and sector-specific structural detail to determine the direct and mediating effects of retail marketing on sales performance. Through factor analysis results provide evidence that Retail Marketing has a high and positive, direct-structural impact on sales performance. Christoph Preuss contributes to the development of the dichotomy of branch and franchise management by exploring their operational differences. Retailers can exploit retail marketing more effectively if they understand that structural retail marketing parameters make the greatest impact on an outlet s sales performance.
Sobre o livro
Inglês
Ofereça este livro hoje
É fácil
1 Adicione ao carrinho e escolha Entregar como presente ao finalizar a compra 2 Receberá um vale 3 O livro chegará ao endereço do destinatárioTambém pode estar interessado em
/
Livro de capa dura
111.92
€
/
Capa mole
16.31
€
/
Capa mole
18.44
€
/
Capa mole
32.13
€
/
Livro de capa dura
160.69
€
/
Capa mole
76.13
€
