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99 b
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Everyone wants to attract enough customers. However, alongside the quality of the products on offer, the setting is crucial, particularly in the catering sector - the establishment, the restaurant in its entirety. Consequently, anyone wishing to open or modernise a specialist catering establishment often struggles to consistently convey the intended character of such a venue through its décor and offering. Colour schemes play a key role in this regard. The themes of "Restaurant Polarities" and its colour collection for restaurants in Italy, Spain, Germany and France present the viewer with a wide range of colour options. The significance and symbolism of these colours have been clearly highlighted. Furthermore, the restaurant concepts, which operate in a highly competitive market, have been compared. Based on this, suggestions for improvement have been sought.
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