Redesigning Thinking

The world doesn't work. Our governments make ill informed decisions without understanding the consequences. Our businesses create products and services without talking to the people who will use them. They create solutions that don't fit the people they are for and don't solve the problems they have.

There is a way to think more humanely, to create better business and navigate through complex systems to make things work. It's called design. In this book, drawing on his own experience, designer Clive Grinyer shares inspirational stories and examples of the power of design from around the world. He discusses how service design methods combine data and research to understand context and creativity to engineer, reframe, and deliver better outcomes.

Whether you are a leader in business or in government, a practicing designer looking to use your skills to enhance your impact or a student keen to use your creativity to improve the prospects of the planet and society, this book provides the inspiration and practical tools to change how we think and design a future that works for all.