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Public Relations Research

Name: Public Relations Research
Brand: Springer Fachmedien Wiesbaden
SKU: 01553094
Price: 50.44 EUR
Availability: InStock
Author: Ansgar Zerfaß
ISBN: 9783531156026

European and International Perspectives and Innovations

Ansgar Zerfaß

Betteke van Ruler

Krishnamurthy Sriramesh

Língua

Inglês

Livro Livro de capa dura

Código Libristo: 01553094

Editoras Springer Fachmedien Wiesbaden, abril 2008

This volume is a major contribution to the transnational debate on public relations research and com... Descrição completa

Código Libristo: 01553094

122 b

50.44 €

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This volume is a major contribution to the transnational debate on public relations research and communication management. It presents dominant concepts and research findingsfrom the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This book honours Günter Bentele, one of the leading minds of public relations research, while also providing academics, students and communication managers insights into effective public relations practice based on emperical evidence.