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Pricing

Name: Pricing
Brand: Kohlhammer W.
SKU: 25243352
Price: 43.77 EUR
Availability: InStock
Author: Markus Beinert
ISBN: 9783170348929

Markus Beinert

Björn Ivens

Steffen Müller

Língua

Alemão

Livro Livro de capa dura

Código Libristo: 25243352

Editoras Kohlhammer W., outubro 2020

In view of the increasingly intense competition in many markets, the correct application of pricing... Descrição completa

Código Libristo: 25243352

106 b

43.77 €

Armazenamento externo Envio em 3-6 dias

Até 30 dias para devoluções

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In view of the increasingly intense competition in many markets, the correct application of pricing policy is a matter of existential importance for corporate policy. This standard textbook discusses the various problem areas involved in setting prices and conditions, from the management point of view. It presents both the latest theoretical and methodological foundations for pricing decisions and for coordinating price and quality, and also price formation procedures that can be applied in practice. Separate sections are devoted to the capital goods sector, the retail trade and the services sector.