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Point-to-point vs. hub-and-spoke. Questions of network design are real and involve many billions of dollars. Yet little is known about optimising design - nearly all work concerns optimising flow assuming a given design. This foundational book, first published in 2007, tackles optimisation of network structure itself, deriving comprehensible and realistic design principles. With fixed material cost rates, a natural class of models implies the optimality of direct source-destination connections, but considerations of variable load and environmental intrusion then enforce trunking in the optimal design, producing an arterial or hierarchical net. Its determination requires a continuum formulation, which can however be simplified once a discrete structure begins to emerge. Connections are made with the masterly work of Bends
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