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An intention to investigate how service firms are affected by an inclination to apprehenticeship was rife. Some customers were perceived to prefer apprehentices to their masters at a particular stage of the apprehenticeship learning process. This action could aid or mar the organisation's progress depending on post service behavior. Whether such behavior is helpful, affects performance and is basically caused by the firm's tilt towards apprehenticeship was what the author wanted to understand. Also, the author considered service quality proxies of performance from the dimensions of experience and outcome, while other performance constructs were not left out. A PCA validity test, Cronbach's Alpha reliabity test and inter-item correlation made for methodological robustness.
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