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Measuring the User Experience
Collecting, Analyzing, and Presenting UX Metrics
Inglês
122 b
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As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience, Third Edition provides the quantitative analysis training that students and professionals need. Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into two new ones: Eye-Tracking, and Measuring Emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel. Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Provides a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Contains new and in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, wwwmeasuringuxcom, includes articles, tools, spreadsheets, presentations, and other resources to help readers effectively measure the user experience
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