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Mastering Public Relations

Name: Mastering Public Relations
Brand: Bloomsbury Publishing
SKU: 04040625
Price: 45.47 EUR
Availability: InStock
Author: A Davis
ISBN: 9780230549302

A Davis

Língua

Inglês

Livro Capa mole

Código Libristo: 04040625

Editoras Bloomsbury Publishing, agosto 2007

"Mastering Public Relations" takes a strategic management approach to exploring this complex and cri... Descrição completa

Código Libristo: 04040625

110 b

45.47 €

Armazenamento externo Envio em 10-18 dias

Política de devolução de 30 dias

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"Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.