Verificar estado da encomenda

Faça parte de uma comunidade de amantes de livros de todo o mundo e tenha acesso a uma série de benefícios. Crie uma conta gratuitamente

Correio DHL 7.99 € Correio DPD 4.49 € Ponto DPD 3.99 € Correio GLS 5.49 € Correio MRW 5.49 € Ponto GLS 4.49 €

Contacto

Como comprar

Ajuda

A minha conta

▸ Vazio :-(

Marketing Psychology

Name: Marketing Psychology
Brand: Palgrave Macmillan
SKU: 13808384
Price: 111.57 EUR
Availability: InStock
Author: G. Foxall
ISBN: 9781349398140

The Paradigm in the Wings

G. Foxall

Língua

Inglês

Livro Capa mole

Código Libristo: 13808384

Editoras Palgrave Macmillan, setembro 1997

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental conseque... Descrição completa

Código Libristo: 13808384

271 b

111.57 €

Armazenamento externo Envio em 5-8 dias

Até 30 dias para devoluções

Os clientes também compraram

Mars (German Edition) Xavier Barral

Livro de capa dura

41.96 €

Šoa v české literatuře a v kulturní paměti Petr Málek

Livro de capa dura

9.88 €

Schoßgebete Charlotte Roche

Capa mole

11.59 €

Temperamentumos gyerekek Eva Bronsveld

Capa mole

12.20 €

Predestinados Nay Lisboa

Adobe ePub DRM

3.42 €

TUSHUO ZHONGGUO WENHUA - KEJI JUAN / 图说中国文化-科技卷 WANG Xingwen

Capa mole

14.42 €

FEMME LE PRETRE ET DIEU (LA) Delbrêl

Capa mole

23.19 €

Anita Blake, T19 : Coups de feu Laurell K. Hamilton Hamilton

Capa mole

13.91 €

MicroStrategy -Una herramienta de Business Intelligence Chetan Dhule

Capa mole

41.35 €

Jeu de l'amour et de la perfection Bridonneau

Livro

20.97 €

Oeuvres Completes - Edition Sous Etui Dante

Capa mole

27.94 €

Das Buch Hiob und der Prediger Salomos Friedrich Burchard Köster

Capa mole

15.32 €

FILEB PLATO

Capa mole

18.25 €

Netzwerke Zwischen Wissenschaft Und Technik Jan Kirsten

Capa mole

60.82 €

Hypnotismus August Forel

Capa mole

17.95 €

mindmemo Vokabel Lernposter - Grundwortschatz Französisch / Deutsch (bilingual) - In der Stadt Henry Fischer

Livro

11.89 €

Ginger and Pickles (Traditional Chinese): 07 Zhuyin Fuhao (Bopomofo) with IPA Paperback Color H y Xiao Phd

Capa mole

37.22 €

Correspondance 1841-1847. Tome 2 BROCA-P

Capa mole

31.06 €

Lena Birgit Portmann

Capa mole

11.49 €

Salins-Les-Bains, Ses Eaux Minerales Et Ses Environs Buchon-M

Capa mole

15.53 €

Lycee, Ou Cours de Litterature Ancienne Et Moderne. T. 9 De La Harpe-J

Capa mole

27.94 €

Duke : la leyenda de un gigante Juan Tejero

Capa mole

54.77 €

Introducción a la contabilidad financiera: un enfoque internacional Montesinos

Capa mole

42.36 €

Kurabiyenin Orman Macerasi Debi Gliori

Capa mole

9.68 €

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.