Contacto
Como comprar
Entrega
Guia de compras
Market Segmentation Analysis
Understanding It, Doing It, and Making It Useful
Inglês
126 b
Até 30 dias para devoluções
Os clientes também compraram
/
Capa mole
14.28
€
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Sobre o livro
Inglês
Ofereça este livro hoje
É fácil
1 Adicione ao carrinho e escolha Entregar como presente ao finalizar a compra 2 Receberá um vale 3 O livro chegará ao endereço do destinatárioTambém pode estar interessado em
/
Capa mole
13.37
€
/
Livro de capa dura
115.63
€
/
Capa mole
20.26
€
/
Capa mole
24.21
€
Olá! Sou o Libroamiko, o seu conselheiro de livros.
Como posso ajudar?