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Market Research

The Process, Data, and Methods Using Stata

Erik Mooi

Marko Sarstedt

Irma Mooi-Reci

Língua

Inglês

Livro Capa mole

Código Libristo: 21076191

Editoras Springer Verlag, Singapore, dezembro 2018

This book is an easily accessible and comprehensive guide which helps make sound statistical decisio... Descrição completa

Código Libristo: 21076191

257 b

106.15 €

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This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.