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Managing Creativity in Organizations

Name: Managing Creativity in Organizations
Brand: Springer Palgrave Macmillan
SKU: 02966747
Price: 111.16 EUR
Availability: InStock
Author: Alexander Styhre
ISBN: 9781349524556

Critique and Practices

Alexander Styhre

Mats Sundgren

Língua

Inglês

Livro Capa mole

Código Libristo: 02966747

Editoras Springer Palgrave Macmillan, novembro 2015

Managing Creativity in Organizations addresses the notion of organizational creativity and innovatio... Descrição completa

Código Libristo: 02966747

271 b

111.16 €

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Managing Creativity in Organizations addresses the notion of organizational creativity and innovation in general, and explores in some detail how it is achieved. The first part of the book critically reviews the literature on creativity. The second half explores the management of organizational creativity in the pharmaceutical industry. Here issues such as technology, cognition and leadership are introduced as central resources and practices in the management of organizational creativity and innovation. The research is based on management practices in four companies, all of whom have demonstrated a significant ability to exploit their organizational creativity.