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Making Innovation Pay

Name: Making Innovation Pay
Brand: John Wiley & Sons Inc
SKU: 08850295
Price: 31.35 EUR
Availability: InStock
Author: Berman
ISBN: 9780471733379

People Who Turn IP Into Shareholder Value

Berman

Língua

Inglês

Livro Livro de capa dura

Código Libristo: 08850295

Editoras John Wiley & Sons Inc, fevereiro 2006

Many companies and executives talk about patents, but few can demonstrate significant returns from t... Descrição completa

Código Libristo: 08850295

76 b

31.35 €

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Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader--friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth--generating patent programs----and shows you how you can do it too.