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Learning Trap

Name: Learning Trap
Brand: Juggernaut Publication
SKU: 49188374
Price: 9.4 EUR
Availability: InStock
Author: Pradip K. Saha
ISBN: 9789353452322

How Byju’S Took Indian Edtech For A Ride

Pradip K. Saha

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Inglês

Livro Capa mole

Código Libristo: 49188374

Editoras Juggernaut Publication, novembro 2023

Byju’s went from being a oneman coaching centre to being an education technology pioneer with millio... Descrição completa

Código Libristo: 49188374

23 b

9.40 €

50% de hipóteses Procuremos no mundo Quando vou receber o meu livro?

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Byju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missing Out’, made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju’s is symbolic of all that is wrong with the edtech industry.