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Internationalization, Technology and Services

Name: Internationalization, Technology and Services
Brand: Edward Elgar Publishing Ltd
SKU: 04855128
Price: 151.89 EUR
Availability: InStock
Author: Marcela Miozzo
ISBN: 9781843760535

Marcela Miozzo

Ian Miles

Língua

Inglês

Livro Livro de capa dura

Código Libristo: 04855128

Editoras Edward Elgar Publishing Ltd, fevereiro 2003

This work examines the way in which the increasing internationalization of services, including the o... Descrição completa

Código Libristo: 04855128

369 b

151.89 €

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This work examines the way in which the increasing internationalization of services, including the operation of multinationals in this sector, interacts with the process of innovation in services. The book challenges the theoretical traditions that have developed around the analysis of service innovation and internationalization, and argues for a new research agenda. The contributors address many of the most pertinent issues and adopt a variety of theoretical and empirical approaches to enrich the debates.