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International Perspectives on Business Communication

Name: International Perspectives on Business Communication
Brand: Peter Lang AG
SKU: 10023649
Price: 78.63 EUR
Availability: InStock
Author: Axel Satzger
ISBN: 9783631393260

From Past Approaches to Future Trends

Axel Satzger

Gina Poncini

Língua

Inglês

Livro Capa mole

Código Libristo: 10023649

Editoras Peter Lang AG, março 2003

Europe, with its historical and cultural traditions, its economic challenges and its rich variety of... Descrição completa

Código Libristo: 10023649

192 b

78.63 €

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Europe, with its historical and cultural traditions, its economic challenges and its rich variety of languages, is involved in the globalization process. Globalization, however it is defined, gives rise to different issues in business communication which must be analyzed, described and, last but not least, integrated into academic teaching. This volume consists of 16 contributions on the topics Americanization and Globalization, Analyzing Professional Interaction, New Communication Technologies, Teaching Language through Business Content, Intercultural Teams and English and other Languages in Business. These themes drew together scholars, educators and practitioners from around the world for the European Convention of the Association for Business Communication held in Dresden in 2001.