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Innovation in India

Name: Innovation in India
Brand: Palgrave Macmillan
SKU: 04553784
Price: 58.39 EUR
Availability: InStock
Author: Suseela Yesudian
ISBN: 9780230300675

Suseela Yesudian

Língua

Inglês

Livro Livro de capa dura

Código Libristo: 04553784

Editoras Palgrave Macmillan, novembro 2012

We know today, in great detail, many of the enabling conditions that allowed for the explosion of IT... Descrição completa

Código Libristo: 04553784

141 b

58.39 €

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We know today, in great detail, many of the enabling conditions that allowed for the explosion of IT, voice and back office services offshoring to India, and subsequently to other geographies. However, an interesting and relatively unobserved phenomenon is the shift, at least among the leading companies in these sectors, towards greater 'value added' and innovative work. Innovation in and by companies in the services offshoring industries can take the form of a) involvement in New Product Development activities of their clients- such as in chip design, drug development, or even customer analytics, and b) innovations in the processes used to deliver their services to clients in support functions such as customer contact, back-office, IT infrastructure maintenance, and software development. The case studies in this volume examine whether the move towards greater levels of innovation is the future for the services offshoring industry in India.