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How to Win in Washington - Very Practical Advice about Lobbying, the Grassroots and the Media
Inglês
124 b
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This book describes how to lobby government successfully using case histories of winning campaigns and interviews with members and effective lobbyists. It provides practical guidelines for how to approach government representatives, organize, prepare and argue your case with them and with the media, and exercise the influence necessary to get what you want from the government. The authors draw on their own experience as Washington-based lobbyists in illustrating the rules and points which they make on how to lobby effectively. The book will be of interest to the reader who just wants to know how things work in Washington, but is also suitable for use by professionals planning all aspects of the offence or defence of a lobbying campaign. It also offers lessons for UK lobbyists keen to apply "States-side" techniques in their own campaigns.
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