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Hillstrom's Customer Development

Name: Hillstrom's Customer Development
Brand: Independently Published
SKU: 35402290
Price: 21.37 EUR
Availability: InStock
Author: Hillstrom Kevin Hillstrom
ISBN: 9798710716960

An Introduction to Understanding How Customers Evolve

Hillstrom Kevin Hillstrom

Língua

Inglês

Livro Capa mole

Código Libristo: 35402290

Editoras Independently Published, fevereiro 2021

In "Hillstrom's Customer Development" Kevin walks the reader through a process he uses with clients... Descrição completa

Código Libristo: 35402290

52 b

21.37 €

Armazenamento externo Envio em 9-15 dias

Até 30 dias para devoluções

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In "Hillstrom's Customer Development" Kevin walks the reader through a process he uses with clients to measure how effective a brand is at moving customers from prospect to first order to loyalty status. The reader learns about key inflection points in the customer development process when customers are most receptive to purchasing again. By focusing on Acquisition, Welcome, Emergence, Loyalty, and Retirement the marketer is given the analytical tools necessary to develop a loyal customer base that delivers disproportionate profit for years to come.