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Headlines That Matter
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56 b
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Glued to their screens for news alerts, financial traders must quickly decipher which ones are most reliable in order to make effective trading decisions. Journalists know that the headlines they craft must grab the attention of a trader instantly. Headlines That Matter focuses on the relatively unknown “Headlines” desk in newswire services, where journalists type breaking news for subscribers or the public. Drawing on their experiences as former Bloomberg headline writers, Chandran and Lyte reveal the processes of these teams that deftly link the two sides of news, information and interpretation. The insights in this book benefit students of both business journalism and finance, as well as CEOs, corporate communications directors, and wealth managers, investors, and traders.
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