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Global Strategic Management

Name: Global Strategic Management
Brand: Bloomsbury Publishing
SKU: 38471967
Price: 79.85 EUR
Availability: InStock
Author: Felipe Monteiro
ISBN: 9781350932968

Felipe Monteiro

Língua

Inglês

Livro Capa mole

Código Libristo: 38471967

Editoras Bloomsbury Publishing, novembro 2022

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to glob... Descrição completa

Código Libristo: 38471967

193 b

79.85 €

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Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.

The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.