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Global Challenges and Uncertainty in Tourism and Hospitality, Volume II

Name: Global Challenges and Uncertainty in Tourism and Hospitality, Volume II
Brand: Springer, Berlin
SKU: 48339061
Price: 177.7 EUR
Availability: InStock
Author: Dimitrios Buhalis
ISBN: 9783031924088

Marketing Advancements and Value Creation

Língua

Inglês

Livro Livro de capa dura

Código Libristo: 48339061

Editoras Springer, Berlin, novembro 2024

This edited collection book unravels the intricate dynamics of tourism and hospitality, offering evi... Descrição completa

Código Libristo: 48339061

433 b

177.70 €

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This edited collection book unravels the intricate dynamics of tourism and hospitality, offering evidence-based strategies to address global challenges. As the second of two volumes, it builds upon the conclusions established in Volume I to highlight pathways for the tourism and hospitality industry to thrive during critical moments of global uncertainty.

From crises such as pandemics, wars, and economic downturns to the sustainable dynamics of host-guest relationships and varied forms of tourism, the chapters in this volume analyze the complexities of value perception and customer choices, explore marketing strategies, and examine the role of technology in supporting tourism sustainability. Utilizing multiple empirical scientific methodologies and international literature analyses, the volume delves into entrepreneurial skills, evaluates hazards for physically impaired visitors, and builds practicable knowledge on marketing and value creation. It also contributes unique insights, fostering a holistic understanding of this dynamic industry.

This book is essential for researchers, scholars, and practitioners in tourism and hospitality, as well as policymakers and business leaders seeking to navigate the evolving landscape. It presents cross-disciplinary contributions that offer multi-perspective insights, combining diverse scientific fields to explore strategies that enhance competitiveness and resilience in global tourism and hospitality.