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Genie's Wisdom - A Fable of How a CEO Learned to Be a Marketing Genius

Name: Genie's Wisdom - A Fable of How a CEO Learned to Be a Marketing Genius
Brand: John Wiley & Sons Inc
SKU: 04888841
Price: 32.59 EUR
Availability: InStock
Author: Jack Trout
ISBN: 9780471236085

Jack Trout

Língua

Inglês

Livro Livro de capa dura

Código Libristo: 04888841

Editoras John Wiley & Sons Inc, novembro 2002

A compelling fable that distills the essence of genius marketing strategies The "King of Positioning... Descrição completa

Código Libristo: 04888841

79 b

32.59 €

Armazenamento externo Envio em 14-21 dias

Até 30 dias para devoluções

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A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.