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Exploring relationship between product variants and brand loyalty

Name: Exploring relationship between product variants and brand loyalty
Brand: LAP Lambert Academic Publishing
SKU: 10001810
Price: 37.47 EUR
Availability: InStock
Author: Mahesh Gadekar
ISBN: 9783659870675

Mahesh Gadekar

Língua

Inglês

Livro Capa mole

Código Libristo: 10001810

Editoras LAP Lambert Academic Publishing, abril 2016

The present book attempts to review the literature in the domain of marketing management for the con... Descrição completa

Código Libristo: 10001810

91 b

37.47 €

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The present book attempts to review the literature in the domain of marketing management for the construct of brand loyalty with reference to the product variant choice decisions amongst youth. Interestingly, the emerging markets have been witnessing an enormous growth in the retail sector. Variety seeking tendency is now not an exclusive domain of the consumers in the developed countries, rather the consumers around the world especially the emerging markets are more proactive about their preferences. The variety seeking tendency amongst the emerging markets consumers are evolving. The present review explore the relationship through a review of brand loyalty and product variants.